Client

Altos Tequila is a prominent brand known for producing high-quality tequila. The brand is recognized for its dedication to tradition, quality, sustainability, and its ability to produce versatile tequilas suitable for both sipping and mixing in cocktails.

Team
Anagrama Studio

Camilo Montoya, UI/UX Designer.
Carolina Ortiz, Interactive Director.
Violeta Villegas, Art Director.

Context

The Huichol people are one of the few indigenous Mexican communities that have managed to remain intact since the Spanish conquest. Sadly, the Huichol often live in extreme poverty, with limited access to basic services or education, and few job opportunities.


However, art is at the heart of their identity as Huichol people and has even provided economic support to the majority of these communities for decades. Through this collaboration, we aim to generate profits for this community and provide them with global exposure for their art.

Objective

Develop a unified website platform designed to present and highlight the rich Huichol artistry and cultural heritage intertwined with the Altos Huichol tequila.

Design process

The website was meticulously crafted to ensure a user-centric and visually engaging experience through huichol animated patterns and images that shows the connection between huicholes and Altos Tequila.

Each section was planned based on the ideal userflow: Knowing the history of the huichol community, the objective of the collaboration, a gallery to showcase the bottles that were created and the art meaning, and lastly, a CTA to look where you can buy your own based on the location of the user.

Impact

The webpage significantly enhanced the Altos Huichol campaign by facilitating user comprehension of the collaboration's narrative and providing a convenient store locator for product availability.

The client expressed profound satisfaction with the final product, pleasantly surprised by our seamless integration of the product and Huichol art within the webpage design.

Learnings

The experience helped me build a relationship with the development team to understand some ideas that they have based on other websites they have made. In order to bring something interesting within the limitations of the project like the huichol pattern animation or the carousel.

Live site

If you are interested in seeing the live site: Check it here.